|Mode of Report||Soft Copy|
|Testing Method/Approvals||Indoor Air Compendium Methods|
|Grade Standard||Reagent Grade|
As part of our continuing process to re-invent ourselves we have a new identity or logo that signifies further commitments we would like make to our customers.
The logo represents our continuing partnership with our customers to find new ways to spark their imagination and help them decorate better. As part of our way forward, we are committed to offer product solutions and hassle free services in order to make the home painting process a more enjoyable one.
One thing that has remained constant, is our steadfast commitment to being truly Green. We have been making rapid strides here, and as a leader in the paint industry would like to offer Best-In-Class, truly Green products. We had started this journey with the ''Lead Heavy Metal Free Guarantee'' about 4 years ago, and now we are moving on to a more composite, complete Green Assurance in all our Best-In-Class Products, which is truly all encompassing. We would therefore like to stamp our assurance of this continuing commitment by providing you with Green Assure - Our promise of a Beautiful Home that conforms to true Green standards.
Green Assure from Asian Paints is more than just VOC (Volatile Organic Compound) Safe. Our best-in-class products* conform to true Green standards. These products not only conform to international VOC specifications but they also do not contain any hazardous raw materials like lead, heavy metals, APEO (Alkylphenol Ethoxylates) and toxic materials as per the hazardous material usage guidelines laid out by the International GS - 11 (Green Seal) standard.
Some of our Best in Class products include Royale, Royale Shyne and Apex Ultima.
Our Commitment and resolve is clear from the fact that we would like to go beyond and look at International standards which are far more comprehensive and complete when it comes to classifying what is truly Green and what is not.
The Green Seal Standard is a non-profit organization that defines a world-wide standard meant for Paint and Coating Companies to follow. The guiding principle is to reduce, to the extent technologically and economically feasible, the environmental, health, and social impacts throughout the life-cycle of products, services, and companies. The standards may be used for conformity assessment, purchase specifications, and public education.
Following these standards, we have chosen:
specifically to concentrate on removing in most cases, and minimizing in other cases, the contents of various restricted raw materials in our paint products. The end goal is to constantly ensure that our customers are provided with not only a great Décor solution but also a solution that is truly Green.
One of the big area of interest has been VOC (Volatile Organic Compound) levels in paint. Some ingredients are used in paints generally in very small quantities in order to enhance functional and aesthetic appeal. Being volatile these ingredients are released in the air during the paint drying process and might cause harmful effects to the environment such as ozone depletion. These may also cause breathing difficulty, irritation of eyes etc. in few cases. It is important to focus on having low levels of VOC in paint so as to sustain our environment and prevent any side effects in human beings. For this purpose, the GS -11 Standard prescribes certain VOC limits and there are various standard test methods to measure VOC in paint.